Convention Season Automation: Preparing for CES, SEMA & More

Las Vegas hosts the world's biggest conventions. Smart businesses automate in advance to capture the surge in demand and stand out when the city is at its busiest.

The Convention Opportunity

Major Vegas conventions bring:

• CES: 200,000+ tech decision-makers
• SEMA: 160,000+ automotive professionals
• NAB: 65,000+ broadcast/media buyers
• MJBizCon: 35,000+ cannabis industry
• Plus hundreds of smaller shows year-round

Pre-Convention Automation

Outreach Campaigns

• Email campaigns to registered attendees
• LinkedIn outreach automation
• Appointment scheduling for show week
• Special offers for convention attendees

Capacity Preparation

• Inventory stocking automation
• Staff scheduling for extended hours
• Supplier coordination
• Transportation arrangements

Website & Booking

• Convention-specific landing pages
• Updated booking systems
• Special pricing automation
• Availability management

During-Convention Automation

Lead Capture

• Badge scan to CRM automation
• Instant follow-up sequences
• Lead scoring based on interactions
• Demo scheduling automation

Customer Service

• 24/7 response capability
• Common question auto-response
• Queue management
• VIP identification and routing

Social & Marketing

• Real-time social posting
• Event hashtag monitoring
• Photo and content distribution
• Influencer coordination

Post-Convention Automation

Lead Follow-Up

• Immediate thank-you sequences
• Content delivery based on interests
• Meeting scheduling
• Quote and proposal generation

Analysis & Reporting

• Lead quality scoring
• ROI calculation
• Performance comparison to previous years
• Lessons learned documentation

Industry-Specific Convention Prep

Hospitality (CES, MAGIC)

• Extended hours automation
• Reservation surge handling
• Corporate account management

B2B Services (All Conventions)

• Meeting scheduling with attendees
• Demo and presentation automation
• Proposal follow-up sequences

Retail (MAGIC, Market Weeks)

• Inventory preparation
• Order processing at scale
• Shipping coordination

Convention Calendar Planning

Key dates to automate around:

• January: CES
• February: MAGIC
• March: NAB, CONEXPO
• April: NAB Show
• November: SEMA
• December: Holiday events