Microsoft Bing Advertising for Las Vegas Businesses

Capture the audience Google misses. Microsoft Advertising (formerly Bing Ads) reaches 10-15% of the search market with typically lower CPCs and access to unique demographics including older, higher-income users.

Why Bing Advertising Matters

Market Share

• 38% of desktop searches in the US
• Microsoft Edge default search engine
• Windows built-in search
• Xbox and other Microsoft properties

Demographic Advantages

• Users tend to be older (35+)
• Higher average household income
• More desktop usage (better for B2B)
• Often less tech-savvy (haven't changed default search)

Lower CPCs, Same Intent

Because of lower competition, Bing typically offers:

• 20-35% lower cost-per-click than Google
• Similar conversion rates
• Better ROI for many businesses

LinkedIn Profile Targeting

Unique to Microsoft: target users based on their LinkedIn profile data:

• Job function and title
• Industry
• Company size
• Specific companies

Perfect for B2B businesses targeting specific professional audiences.

Import from Google Ads

Already running Google Ads? Microsoft makes it easy to import your campaigns, allowing you to quickly expand reach without rebuilding from scratch. We then optimize for Bing's unique audience.

Best Industries for Bing

• B2B Services: LinkedIn targeting + professional demographics
• Financial Services: Higher-income audience
• Healthcare: Older demographic often searching for medical services
• Legal: Lower CPCs in high-cost category
• Home Services: Homeowners skew older

Related: PPC Advertising Services