Planning a Shopify store for your Las Vegas business? Understanding the true cost of a Shopify website helps you budget correctly and avoid surprises. This guide breaks down every expense you'll encounter.
Shopify Website Cost: Quick Overview
| Cost Category | DIY | Professional Design |
|---|---|---|
| Shopify Subscription | $348-$3,588/year | $348-$3,588/year |
| Theme | $0-$380 | $0-$380 |
| Design/Development | $0 (your time) | $5,000-$30,000+ |
| Apps | $0-$300/month | $50-$500/month |
| Domain | $14/year | $14/year |
| Year 1 Total | $500-$4,000 | $6,000-$40,000+ |
Shopify Subscription Costs
Shopify offers several plans to fit different business needs:
Shopify Plan Options
- Starter ($5/month): Sell through social media and messaging apps only
- Basic ($29/month): Full online store, 2 staff accounts, basic reports
- Shopify ($79/month): 5 staff accounts, professional reports, lower card rates
- Advanced ($299/month): 15 staff accounts, advanced reports, calculated shipping
- Shopify Plus ($2,000+/month): Enterprise solution for high-volume merchants
Which Plan Do You Need?
- New store, under $10k/month revenue: Basic ($29/month)
- Growing store, $10k-$100k/month: Shopify ($79/month)
- Established store, $100k+/month: Advanced or Plus
Shopify Theme Costs
Free Themes
Shopify offers 11 free themes that are well-designed and mobile-responsive. Great for getting started, though limited in customization.
Premium Themes ($150-$380)
The Shopify Theme Store offers premium themes with more features and customization options. One-time purchase includes updates.
Custom Theme Development ($5,000-$20,000+)
For unique branding and specific functionality, custom theme development creates a one-of-a-kind shopping experience.
Shopify App Costs
Apps extend your store's functionality but add monthly costs. Common app categories and costs:
- Email Marketing (Klaviyo): $0-$150/month based on contacts
- Reviews (Judge.me, Loox): $0-$50/month
- Upsell/Cross-sell: $10-$50/month
- SEO Apps: $0-$80/month
- Subscription Apps: $50-$500/month
- Customer Support: $20-$100/month
Typical app budget: $50-$300/month for a full-featured store
Professional Shopify Design Costs
Basic Shopify Store ($5,000-$10,000)
- Premium theme customization
- Logo and basic branding
- Up to 50 products set up
- Essential apps configured
- Payment and shipping setup
- Basic SEO optimization
Custom Shopify Store ($10,000-$20,000)
- Custom theme development
- Advanced customizations
- Up to 200 products
- Custom app integrations
- Conversion optimization
- Comprehensive SEO setup
Enterprise Shopify Store ($20,000-$50,000+)
- Shopify Plus implementation
- Complex custom functionality
- ERP/CRM integrations
- Multi-channel setup
- B2B capabilities
- Custom checkout experience
Transaction Fees
Shopify charges transaction fees if you don't use Shopify Payments:
- Basic: 2% per transaction
- Shopify: 1% per transaction
- Advanced: 0.5% per transaction
Using Shopify Payments: No additional transaction fees (just standard card processing)
Ongoing Costs to Budget
- Shopify subscription: $29-$299/month
- Apps: $50-$300/month
- Domain renewal: $14/year
- Email marketing: $0-$150/month
- Maintenance/updates: $200-$500/month (optional)
Hidden Costs to Consider
- Product photography ($50-$200 per product)
- Copywriting for product descriptions
- Ongoing SEO and marketing
- Inventory management time
- Customer service tools
ROI Considerations
A well-designed Shopify store typically sees:
- 2-4% conversion rate (industry average is 1-2%)
- 15-30% higher average order value with proper upsells
- 40% reduction in cart abandonment with proper optimization
Get a Custom Quote
Every Shopify project is unique. Learn about our Shopify design services or contact us for a detailed quote based on your specific needs.
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