Hiring a web designer is an important decision. Asking the right questions upfront saves time, money, and frustration. Here are the essential questions to ask before signing a contract.
About Their Experience
1. Can I see examples of similar projects?
Look for work in your industry or with similar requirements. Recent work is more relevant than old portfolios.
2. How long have you been doing web design?
Experience matters, but so does staying current. Ask about recent training or certifications.
3. Who will actually work on my project?
In agencies, the salesperson often isn't the designer. Know who you'll be working with.
4. Do you have experience with my industry?
Industry knowledge can speed up the process and improve results.
About the Process
5. What's your design process?
A clear process indicates professionalism. Be wary of "we'll figure it out."
6. How many design revisions are included?
Understand what's included and what costs extra.
7. What do you need from me and when?
Know your responsibilities upfront.
8. How do you handle feedback and approvals?
Understanding communication expectations prevents frustration.
About the Technical Details
9. What platform/CMS will you use?
WordPress, Shopify, Squarespace? Know what you're getting.
10. Will my site be mobile-responsive?
This should be standard, but confirm.
11. Will my site be SEO-friendly?
Basic on-page SEO should be included.
12. Will I be able to make my own updates?
Understand how easy it will be to manage your own content.
About Ownership and Access
13. Will I own the website and all assets?
Ensure you own your site, not just lease it.
14. What happens if we part ways?
Can you take your site elsewhere? What files will you receive?
15. Will I have full admin access?
You should have complete access to your own website.
About Cost and Timeline
16. What's the total cost, and what's included?
Get detailed breakdown. What's extra?
17. What's the payment schedule?
Typical: 50% upfront, 50% at launch. Avoid 100% upfront.
18. What's the realistic timeline?
Get specific milestones, not just "about 6 weeks."
19. What happens if the project runs over timeline or budget?
Understand how delays and scope changes are handled.
About Ongoing Support
20. Do you offer ongoing maintenance?
Websites need updates and security patches.
21. What happens if something breaks after launch?
Is there a warranty period?
22. How do I reach you if I need help?
Know the support channels and response expectations.
Red Flags in Answers
- Vague or evasive responses
- Can't explain in plain language
- No portfolio or only old work
- Won't provide references
- Significantly cheaper than everyone else
- Pressure to sign immediately
Green Flags
- Clear, confident answers
- Asks you questions too
- Recent, relevant portfolio
- Happy to provide references
- Written proposal and contract
- Documented process
Ready to start your web design conversation? Contact us—we're happy to answer all these questions and more.
0 comments