Las Vegas welcomes 42+ million visitors annually. If your business serves tourists, your website is often their first interaction with you. Here's how to design a tourism website that converts visitors into customers.
Understanding the Tourism Customer
Vegas tourists are unique:
- Planning trips from anywhere in the world
- Often on mobile devices
- Looking for entertainment, dining, experiences
- Making decisions quickly
- Comparing many options
Essential Tourism Website Features
1. Online Booking/Reservations
- Real-time availability
- Instant confirmation
- Easy cancellation policies
- Mobile-friendly booking flow
- Multiple payment options
2. Visual Impact
- High-quality photography
- Video content
- Virtual tours
- Gallery showcasing experience
3. Mobile Excellence
Tourists are on phones:
- Fast loading on cellular
- Touch-friendly navigation
- Click-to-call
- Maps integration
- Easy booking on mobile
4. Location and Directions
- Interactive map
- Directions from major landmarks
- Parking information
- Uber/Lyft pickup points
- Walking distance to Strip
5. Multi-Language Support
Consider your audience:
- Spanish translation (largest non-English group)
- Asian language options for international visitors
- Currency conversion for pricing
Tourism Website Content
Experience-Focused Copy
- Describe the experience, not just features
- Paint a picture of what they'll enjoy
- Use emotional language
- Highlight what makes you unique
Practical Information
- Hours of operation
- Dress code (if applicable)
- Age restrictions
- What's included/not included
- Group size options
Social Proof
- TripAdvisor integration
- Google reviews
- Instagram feed
- User-generated content
SEO for Tourism
Target Keywords
- "Things to do in Las Vegas"
- "Best [experience type] Vegas"
- "[Your service] near Strip"
- "Las Vegas [experience] deals"
Content Marketing
- Vegas travel guides
- Itinerary suggestions
- Insider tips and recommendations
- Seasonal events and highlights
Integration Considerations
- OTA platforms (Viator, GetYourGuide)
- Concierge partnerships
- Hotel partnerships
- Group booking capabilities
- Gift card/voucher systems
Conversion Optimization
- Clear pricing upfront
- Limited-time offers
- Package deals
- Easy inquiry forms
- Live chat for questions
Ready to attract more Vegas visitors? See our hospitality web design services or contact us.
0 comments