A well-prepared website brief saves time, ensures accurate quotes, and leads to better results. Here's what to prepare before talking to web designers.
What is a Website Brief?
A website brief is a document that outlines your website project requirements, goals, and preferences. It helps designers understand what you need and provides accurate proposals.
Website Brief Template
1. Company Background
- Company name and location
- What does your business do?
- How long have you been in business?
- Who are your target customers?
- What makes you different from competitors?
2. Project Overview
- Is this a new website or redesign?
- If redesign, what's wrong with current site?
- What are the main goals for this website?
- How will you measure success?
3. Target Audience
- Who are you trying to reach?
- What are their demographics?
- What problems are they trying to solve?
- How do they typically find businesses like yours?
4. Website Requirements
- Approximately how many pages?
- What features do you need? (e-commerce, booking, blog, etc.)
- Any required integrations? (CRM, email, payment, etc.)
- Do you need a blog or content management?
- Any specific functionality requirements?
5. Design Preferences
- Links to competitor sites you like (and why)
- Links to non-competitor sites you like the design of
- Color preferences or existing brand guidelines
- Any design styles to avoid?
6. Content
- Do you have written content ready?
- Do you need copywriting help?
- Do you have professional photos?
- Do you need photography or can provide?
7. Technical Information
- Do you have a domain name?
- Do you have hosting?
- Any platform preferences (WordPress, Shopify, etc.)?
- Need email setup?
8. Budget and Timeline
- What is your budget range?
- When do you need the site launched?
- Is this date flexible or fixed?
- Any events or campaigns tied to launch?
9. Ongoing Needs
- Will you update content yourself?
- Do you need ongoing maintenance?
- Will you need regular additions or changes?
- Do you need SEO or marketing help?
Tips for a Strong Brief
- Be honest about budget (saves everyone time)
- Include examples of sites you like
- List your must-haves vs. nice-to-haves
- Be clear about decision-makers and approval process
- Share any past website challenges
What Happens Next
After sharing your brief:
- Designer reviews and asks clarifying questions
- Discovery call to discuss in detail
- Proposal provided with scope, timeline, pricing
- Revisions if needed
- Contract and project kickoff
Download Our Template
Ready to prepare your brief? Contact us to request our website brief template and start a conversation about your project.
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