Wix and Squarespace are the two most popular website builders for small businesses. Both are excellent, but they serve different needs. Here's how to choose.
Quick Summary
- Choose Wix for maximum flexibility and ease of use
- Choose Squarespace for superior design and visual appeal
Head-to-Head Comparison
| Feature | Wix | Squarespace |
|---|---|---|
| Ease of Use | Easier (drag-and-drop) | Easy (structured) |
| Design Quality | Good | Excellent |
| Templates | 800+ | 100+ (higher quality) |
| Flexibility | Very High | Moderate |
| E-commerce | Good | Good |
| Blogging | Good | Better |
| SEO | Good | Good |
| Price | $17-159/mo | $16-65/mo |
Wix Strengths
- True drag-and-drop: Place elements anywhere
- More templates: 800+ options
- App market: 300+ apps for added features
- Wix ADI: AI-powered site creation
- More flexibility: Greater customization freedom
Squarespace Strengths
- Design quality: Award-winning templates
- Built-in features: Scheduling, email marketing
- Restaurant features: Menus, reservations built-in
- Consistent quality: Hard to make an ugly site
- Blogging: Superior blog functionality
Best For Each Platform
Choose Wix For:
- Maximum creative freedom
- Beginners who want hand-holding
- Unique layout requirements
- Sites needing many integrations
Choose Squarespace For:
- Photographers and creatives
- Restaurants and cafes
- Design-focused businesses
- Content and blog-heavy sites
Pricing Comparison
Wix
- Light: $17/month
- Core: $29/month
- Business: $36/month
Squarespace
- Personal: $16/month
- Business: $23/month
- Commerce Basic: $27/month
The Bottom Line
Both platforms work well for small business websites. Wix offers more flexibility; Squarespace offers better design out of the box. For most businesses, either will serve you well—pick the one that feels right when you try them.
Need Help Deciding?
We build on both platforms and can recommend the best fit for your business.
Get AdviceRelated: Wix Design Services | Squarespace Design Services
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